Keyword Index

A

  • Agility Agility Process Model Design in New Product Development based on Iranian Car Platform Design [Volume 17, Issue 15, 2020, Pages 43-62]

B

  • Banking Services Start-Ups Designing and Explaining the International Entrepreneurial Marketing Model for Banking Services Startups [Volume 17, Issue 15, 2020, Pages 1-18]
  • Basalam Platform A Model for Developing Digital Growth Hacking Strategies in the Covid-19 Virus Crisis in Online Markets in Iran (Case Study: Basalam Platform) [Volume 17, Issue 16, 2020, Pages 64-47]
  • Brand Authencity -Meta-Analysis Systematic and Strategic Review of the Effectiveness of Brand DNA on Brand Authenticity Using Meta-Analysis Approach [Volume 17, Issue 16, 2020, Pages 28-15]
  • Brand Value The relationship between brand value and performance of listed companies in Tehran Stock Exchange [Volume 17, Issue 15, 2020, Pages 63-75]
  • Business Model Adaptation Conceptualizing and explaining the pattern of business model adaptation in the ICT industry [Volume 17, Issue 15, 2020, Pages 77-99]
  • Business Strategy Identifying Business Strategies to Deal with Environmental Uncertainty: A Literature Review [Volume 17, Issue 16, 2020, Pages 164-145]

C

  • Chain store Provide a pattern for choosing a discount-based pricing strategy in marketing (Case Study in a Chain Store) [Volume 17, Issue 16, 2020, Pages 198-185]
  • Child Market Providing appropriate strategies for active industrial companies In the field of children's market [Volume 17, Issue 15, 2020, Pages 179-204]
  • Company Performance The mediating role of organizational modernity and the moderator role of market dynamics on the relationship between market sensibility and firm performance [Volume 17, Issue 16, 2020, Pages 14-1]
  • Competitive Advantages The effect of marketing capabilities on firm performance with mediating role of competitive advantage and moderating role of market orientation [Volume 17, Issue 16, 2020, Pages 78-65]
  • Competitiveness The Impact of Business Intelligence Characteristics on Competitiveness of Companies with the Mediating Role of Entrepreneurship, Market Orientation and Business Innovation [Volume 17, Issue 15, 2020, Pages 159-178]
  • Corona Crisis A Model for Developing Digital Growth Hacking Strategies in the Covid-19 Virus Crisis in Online Markets in Iran (Case Study: Basalam Platform) [Volume 17, Issue 16, 2020, Pages 64-47]
  • Corporate Social Responsibility Identifying the Antecedents and Consequence of Green Skepticism (Case Study: Consumers of Almas Sabz Khazar Company) [Volume 17, Issue 15, 2020, Pages 205-227]
  • CRITIC Identifying and determining the effective risks in the sustainable supply chain in selected dairy companies using CRITIC theory [Volume 17, Issue 16, 2020, Pages 184-165]
  • Customer satisfaction Provide a pattern for choosing a discount-based pricing strategy in marketing (Case Study in a Chain Store) [Volume 17, Issue 16, 2020, Pages 198-185]

D

  • Dairy industry Identifying and determining the effective risks in the sustainable supply chain in selected dairy companies using CRITIC theory [Volume 17, Issue 16, 2020, Pages 184-165]
  • Designing of model Designing and Explaining the International Entrepreneurial Marketing Model for Banking Services Startups [Volume 17, Issue 15, 2020, Pages 1-18]
  • DNA Brand Systematic and Strategic Review of the Effectiveness of Brand DNA on Brand Authenticity Using Meta-Analysis Approach [Volume 17, Issue 16, 2020, Pages 28-15]
  • Domestic Platform Agility Process Model Design in New Product Development based on Iranian Car Platform Design [Volume 17, Issue 15, 2020, Pages 43-62]
  • Dynamic capability Conceptualizing and explaining the pattern of business model adaptation in the ICT industry [Volume 17, Issue 15, 2020, Pages 77-99]

E

  • E-commerce marketing capabilities and efficiency Evaluating the Development of E-Commerce Marketing Capabilities and Efficiency in Promoting Corporate Performance (Case Study of Exporting Companies of Tehran Province) [Volume 17, Issue 16, 2020, Pages 144-129]
  • Effect size Systematic and Strategic Review of the Effectiveness of Brand DNA on Brand Authenticity Using Meta-Analysis Approach [Volume 17, Issue 16, 2020, Pages 28-15]
  • Enviromental Driver Conceptualizing and explaining the pattern of business model adaptation in the ICT industry [Volume 17, Issue 15, 2020, Pages 77-99]
  • Environmental uncertainty Identifying Business Strategies to Deal with Environmental Uncertainty: A Literature Review [Volume 17, Issue 16, 2020, Pages 164-145]

F

  • Firm Performance The effect of marketing capabilities on firm performance with mediating role of competitive advantage and moderating role of market orientation [Volume 17, Issue 16, 2020, Pages 78-65]
  • FMCG Presenting A Model Of Consequences Of Pop-up Store Utilization For FMCG & Retail Industry with using classic Grounded Theory Strategy [Volume 17, Issue 16, 2020, Pages 128-99]
  • Focused Entrepreneurship The Impact of Business Intelligence Characteristics on Competitiveness of Companies with the Mediating Role of Entrepreneurship, Market Orientation and Business Innovation [Volume 17, Issue 15, 2020, Pages 159-178]
  • Fuzzy DEMATEL Identification the Service Capabilities Criteria in Iran's Small Enterprises Using Fuzzy Delphi method: Mapping and analysis of Criteria Using Fuzzy MICMAC and Fuzzy DEMATEL [Volume 17, Issue 16, 2020, Pages 230-199]
  • Fuzzy MICMAC Identification the Service Capabilities Criteria in Iran's Small Enterprises Using Fuzzy Delphi method: Mapping and analysis of Criteria Using Fuzzy MICMAC and Fuzzy DEMATEL [Volume 17, Issue 16, 2020, Pages 230-199]

G

  • Glaser Presenting A Model Of Consequences Of Pop-up Store Utilization For FMCG & Retail Industry with using classic Grounded Theory Strategy [Volume 17, Issue 16, 2020, Pages 128-99]
  • Green Consumption Values Identifying the Antecedents and Consequence of Green Skepticism (Case Study: Consumers of Almas Sabz Khazar Company) [Volume 17, Issue 15, 2020, Pages 205-227]
  • Green Marketing Identifying the Antecedents and Consequence of Green Skepticism (Case Study: Consumers of Almas Sabz Khazar Company) [Volume 17, Issue 15, 2020, Pages 205-227]
  • Green Marketing Mix Identifying the Antecedents and Consequence of Green Skepticism (Case Study: Consumers of Almas Sabz Khazar Company) [Volume 17, Issue 15, 2020, Pages 205-227]
  • Green Skepticism Identifying the Antecedents and Consequence of Green Skepticism (Case Study: Consumers of Almas Sabz Khazar Company) [Volume 17, Issue 15, 2020, Pages 205-227]
  • Grounded theory Presenting A Model Of Consequences Of Pop-up Store Utilization For FMCG & Retail Industry with using classic Grounded Theory Strategy [Volume 17, Issue 16, 2020, Pages 128-99]
  • Growth Hack A Model for Developing Digital Growth Hacking Strategies in the Covid-19 Virus Crisis in Online Markets in Iran (Case Study: Basalam Platform) [Volume 17, Issue 16, 2020, Pages 64-47]

I

  • ICT industry Conceptualizing and explaining the pattern of business model adaptation in the ICT industry [Volume 17, Issue 15, 2020, Pages 77-99]
  • Innovation The Impact of Business Intelligence Characteristics on Competitiveness of Companies with the Mediating Role of Entrepreneurship, Market Orientation and Business Innovation [Volume 17, Issue 15, 2020, Pages 159-178]
  • International Entrepreneurial Marketing Designing and Explaining the International Entrepreneurial Marketing Model for Banking Services Startups [Volume 17, Issue 15, 2020, Pages 1-18]
  • International marketing Analyzing the Effect of Export Experience, Export Commitment and Export Marketing Capability on Export Performance with the Moderating Effect of Marketing Strategy Implementation Effectiveness in SMEs. [Volume 17, Issue 15, 2020, Pages 115-136]

L

  • Literature review Identifying Business Strategies to Deal with Environmental Uncertainty: A Literature Review [Volume 17, Issue 16, 2020, Pages 164-145]

M

  • Market Dynamics The mediating role of organizational modernity and the moderator role of market dynamics on the relationship between market sensibility and firm performance [Volume 17, Issue 16, 2020, Pages 14-1]
  • Marketing Capabilities The effect of marketing capabilities on firm performance with mediating role of competitive advantage and moderating role of market orientation [Volume 17, Issue 16, 2020, Pages 78-65]
  • Marketing strategy implementation Analyzing the Effect of Export Experience, Export Commitment and Export Marketing Capability on Export Performance with the Moderating Effect of Marketing Strategy Implementation Effectiveness in SMEs. [Volume 17, Issue 15, 2020, Pages 115-136]
  • Market orientation The Impact of Business Intelligence Characteristics on Competitiveness of Companies with the Mediating Role of Entrepreneurship, Market Orientation and Business Innovation [Volume 17, Issue 15, 2020, Pages 159-178]
  • Market orientation The effect of marketing capabilities on firm performance with mediating role of competitive advantage and moderating role of market orientation [Volume 17, Issue 16, 2020, Pages 78-65]
  • Market-Sensing Capability The mediating role of organizational modernity and the moderator role of market dynamics on the relationship between market sensibility and firm performance [Volume 17, Issue 16, 2020, Pages 14-1]
  • Mazandaran Identifying and determining the effective risks in the sustainable supply chain in selected dairy companies using CRITIC theory [Volume 17, Issue 16, 2020, Pages 184-165]
  • Meta-synthesis The Factors of affecting on Value Co-Creation Motivations in Business to Business Relations [Volume 17, Issue 15, 2020, Pages 19-41]
  • Multi-criteria decision making methods Provide a pattern for choosing a discount-based pricing strategy in marketing (Case Study in a Chain Store) [Volume 17, Issue 16, 2020, Pages 198-185]
  • Multi grounded theory Conceptualizing and explaining the pattern of business model adaptation in the ICT industry [Volume 17, Issue 15, 2020, Pages 77-99]
  • Multilevel Fuzzy Inference System Design of Multilevel Fuzzy Inference System to Measure Strategic Capability, Case Study: Municipal Organization [Volume 17, Issue 15, 2020, Pages 137-157]
  • Municipality Design of Multilevel Fuzzy Inference System to Measure Strategic Capability, Case Study: Municipal Organization [Volume 17, Issue 15, 2020, Pages 137-157]

N

  • New Product Dvelopment Agility Process Model Design in New Product Development based on Iranian Car Platform Design [Volume 17, Issue 15, 2020, Pages 43-62]

O

  • Organizational Innovativeness The mediating role of organizational modernity and the moderator role of market dynamics on the relationship between market sensibility and firm performance [Volume 17, Issue 16, 2020, Pages 14-1]
  • Organizational Strategic Capability Design of Multilevel Fuzzy Inference System to Measure Strategic Capability, Case Study: Municipal Organization [Volume 17, Issue 15, 2020, Pages 137-157]

P

  • Pricing and discount strategies Provide a pattern for choosing a discount-based pricing strategy in marketing (Case Study in a Chain Store) [Volume 17, Issue 16, 2020, Pages 198-185]
  • Process Strategy Providing appropriate strategies for active industrial companies In the field of children's market [Volume 17, Issue 15, 2020, Pages 179-204]

R

  • Resource- Advantage Theory The effect of marketing capabilities on firm performance with mediating role of competitive advantage and moderating role of market orientation [Volume 17, Issue 16, 2020, Pages 78-65]

S

  • Small Enterprises Identification the Service Capabilities Criteria in Iran's Small Enterprises Using Fuzzy Delphi method: Mapping and analysis of Criteria Using Fuzzy MICMAC and Fuzzy DEMATEL [Volume 17, Issue 16, 2020, Pages 230-199]
  • Stakeholders Perceived value Provide a pattern for choosing a discount-based pricing strategy in marketing (Case Study in a Chain Store) [Volume 17, Issue 16, 2020, Pages 198-185]
  • Strategy Identify strategies and rank lean manufacturing tools to achieve world-class production With the fuzzy gray theoretic approach [Volume 17, Issue 16, 2020, Pages 98-79]
  • Structural Strategy Providing appropriate strategies for active industrial companies In the field of children's market [Volume 17, Issue 15, 2020, Pages 179-204]
  • Systematic review Systematic and Strategic Review of the Effectiveness of Brand DNA on Brand Authenticity Using Meta-Analysis Approach [Volume 17, Issue 16, 2020, Pages 28-15]

T

  • Technology Development Providing appropriate strategies for active industrial companies In the field of children's market [Volume 17, Issue 15, 2020, Pages 179-204]
  • The Service Capabilities Identification the Service Capabilities Criteria in Iran's Small Enterprises Using Fuzzy Delphi method: Mapping and analysis of Criteria Using Fuzzy MICMAC and Fuzzy DEMATEL [Volume 17, Issue 16, 2020, Pages 230-199]
  • The Stage-Gate System Agility Process Model Design in New Product Development based on Iranian Car Platform Design [Volume 17, Issue 15, 2020, Pages 43-62]

V

  • Value The Factors of affecting on Value Co-Creation Motivations in Business to Business Relations [Volume 17, Issue 15, 2020, Pages 19-41]

W

  • World-class production Identify strategies and rank lean manufacturing tools to achieve world-class production With the fuzzy gray theoretic approach [Volume 17, Issue 16, 2020, Pages 98-79]