A
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Agility
Agility Process Model Design in New Product Development based on Iranian Car Platform Design [Volume 17, Issue 15, 2020, Pages 43-62]
B
-
Banking Services Start-Ups
Designing and Explaining the International Entrepreneurial Marketing Model for Banking Services Startups [Volume 17, Issue 15, 2020, Pages 1-18]
-
Basalam Platform
A Model for Developing Digital Growth Hacking Strategies in the Covid-19 Virus Crisis in Online Markets in Iran (Case Study: Basalam Platform) [Volume 17, Issue 16, 2020, Pages 64-47]
-
Brand Authencity -Meta-Analysis
Systematic and Strategic Review of the Effectiveness of Brand DNA on Brand Authenticity Using Meta-Analysis Approach [Volume 17, Issue 16, 2020, Pages 28-15]
-
Brand Value
The relationship between brand value and performance of listed companies in Tehran Stock Exchange [Volume 17, Issue 15, 2020, Pages 63-75]
-
Business Model Adaptation
Conceptualizing and explaining the pattern of business model adaptation in the ICT industry [Volume 17, Issue 15, 2020, Pages 77-99]
-
Business Strategy
Identifying Business Strategies to Deal with Environmental Uncertainty: A Literature Review [Volume 17, Issue 16, 2020, Pages 164-145]
C
-
Chain store
Provide a pattern for choosing a discount-based pricing strategy in marketing (Case Study in a Chain Store) [Volume 17, Issue 16, 2020, Pages 198-185]
-
Child Market
Providing appropriate strategies for active industrial companies In the field of children's market [Volume 17, Issue 15, 2020, Pages 179-204]
-
Company Performance
The mediating role of organizational modernity and the moderator role of market dynamics on the relationship between market sensibility and firm performance [Volume 17, Issue 16, 2020, Pages 14-1]
-
Competitive Advantages
The effect of marketing capabilities on firm performance with mediating role of competitive advantage and moderating role of market orientation [Volume 17, Issue 16, 2020, Pages 78-65]
-
Competitiveness
The Impact of Business Intelligence Characteristics on Competitiveness of Companies with the Mediating Role of Entrepreneurship, Market Orientation and Business Innovation [Volume 17, Issue 15, 2020, Pages 159-178]
-
Corona Crisis
A Model for Developing Digital Growth Hacking Strategies in the Covid-19 Virus Crisis in Online Markets in Iran (Case Study: Basalam Platform) [Volume 17, Issue 16, 2020, Pages 64-47]
-
Corporate Social Responsibility
Identifying the Antecedents and Consequence of Green Skepticism (Case Study: Consumers of Almas Sabz Khazar Company) [Volume 17, Issue 15, 2020, Pages 205-227]
-
CRITIC
Identifying and determining the effective risks in the sustainable supply chain in selected dairy companies using CRITIC theory [Volume 17, Issue 16, 2020, Pages 184-165]
-
Customer satisfaction
Provide a pattern for choosing a discount-based pricing strategy in marketing (Case Study in a Chain Store) [Volume 17, Issue 16, 2020, Pages 198-185]
D
-
Dairy industry
Identifying and determining the effective risks in the sustainable supply chain in selected dairy companies using CRITIC theory [Volume 17, Issue 16, 2020, Pages 184-165]
-
Designing of model
Designing and Explaining the International Entrepreneurial Marketing Model for Banking Services Startups [Volume 17, Issue 15, 2020, Pages 1-18]
-
DNA Brand
Systematic and Strategic Review of the Effectiveness of Brand DNA on Brand Authenticity Using Meta-Analysis Approach [Volume 17, Issue 16, 2020, Pages 28-15]
-
Domestic Platform
Agility Process Model Design in New Product Development based on Iranian Car Platform Design [Volume 17, Issue 15, 2020, Pages 43-62]
-
Dynamic capability
Conceptualizing and explaining the pattern of business model adaptation in the ICT industry [Volume 17, Issue 15, 2020, Pages 77-99]
E
-
E-commerce marketing capabilities and efficiency
Evaluating the Development of E-Commerce Marketing Capabilities and Efficiency in Promoting Corporate Performance (Case Study of Exporting Companies of Tehran Province) [Volume 17, Issue 16, 2020, Pages 144-129]
-
Effect size
Systematic and Strategic Review of the Effectiveness of Brand DNA on Brand Authenticity Using Meta-Analysis Approach [Volume 17, Issue 16, 2020, Pages 28-15]
-
Enviromental Driver
Conceptualizing and explaining the pattern of business model adaptation in the ICT industry [Volume 17, Issue 15, 2020, Pages 77-99]
-
Environmental uncertainty
Identifying Business Strategies to Deal with Environmental Uncertainty: A Literature Review [Volume 17, Issue 16, 2020, Pages 164-145]
F
-
Firm Performance
The effect of marketing capabilities on firm performance with mediating role of competitive advantage and moderating role of market orientation [Volume 17, Issue 16, 2020, Pages 78-65]
-
FMCG
Presenting A Model Of Consequences Of Pop-up Store Utilization For FMCG & Retail Industry with using classic Grounded Theory Strategy [Volume 17, Issue 16, 2020, Pages 128-99]
-
Focused Entrepreneurship
The Impact of Business Intelligence Characteristics on Competitiveness of Companies with the Mediating Role of Entrepreneurship, Market Orientation and Business Innovation [Volume 17, Issue 15, 2020, Pages 159-178]
-
Fuzzy DEMATEL
Identification the Service Capabilities Criteria in Iran's Small Enterprises Using Fuzzy Delphi method: Mapping and analysis of Criteria Using Fuzzy MICMAC and Fuzzy DEMATEL [Volume 17, Issue 16, 2020, Pages 230-199]
-
Fuzzy MICMAC
Identification the Service Capabilities Criteria in Iran's Small Enterprises Using Fuzzy Delphi method: Mapping and analysis of Criteria Using Fuzzy MICMAC and Fuzzy DEMATEL [Volume 17, Issue 16, 2020, Pages 230-199]
G
-
Glaser
Presenting A Model Of Consequences Of Pop-up Store Utilization For FMCG & Retail Industry with using classic Grounded Theory Strategy [Volume 17, Issue 16, 2020, Pages 128-99]
-
Green Consumption Values
Identifying the Antecedents and Consequence of Green Skepticism (Case Study: Consumers of Almas Sabz Khazar Company) [Volume 17, Issue 15, 2020, Pages 205-227]
-
Green Marketing
Identifying the Antecedents and Consequence of Green Skepticism (Case Study: Consumers of Almas Sabz Khazar Company) [Volume 17, Issue 15, 2020, Pages 205-227]
-
Green Marketing Mix
Identifying the Antecedents and Consequence of Green Skepticism (Case Study: Consumers of Almas Sabz Khazar Company) [Volume 17, Issue 15, 2020, Pages 205-227]
-
Green Skepticism
Identifying the Antecedents and Consequence of Green Skepticism (Case Study: Consumers of Almas Sabz Khazar Company) [Volume 17, Issue 15, 2020, Pages 205-227]
-
Grounded theory
Presenting A Model Of Consequences Of Pop-up Store Utilization For FMCG & Retail Industry with using classic Grounded Theory Strategy [Volume 17, Issue 16, 2020, Pages 128-99]
-
Growth Hack
A Model for Developing Digital Growth Hacking Strategies in the Covid-19 Virus Crisis in Online Markets in Iran (Case Study: Basalam Platform) [Volume 17, Issue 16, 2020, Pages 64-47]
I
-
ICT industry
Conceptualizing and explaining the pattern of business model adaptation in the ICT industry [Volume 17, Issue 15, 2020, Pages 77-99]
-
Innovation
The Impact of Business Intelligence Characteristics on Competitiveness of Companies with the Mediating Role of Entrepreneurship, Market Orientation and Business Innovation [Volume 17, Issue 15, 2020, Pages 159-178]
-
International Entrepreneurial Marketing
Designing and Explaining the International Entrepreneurial Marketing Model for Banking Services Startups [Volume 17, Issue 15, 2020, Pages 1-18]
-
International marketing
Analyzing the Effect of Export Experience, Export Commitment and Export Marketing Capability on Export Performance with the Moderating Effect of Marketing Strategy Implementation Effectiveness in SMEs. [Volume 17, Issue 15, 2020, Pages 115-136]
L
-
Literature review
Identifying Business Strategies to Deal with Environmental Uncertainty: A Literature Review [Volume 17, Issue 16, 2020, Pages 164-145]
M
-
Market Dynamics
The mediating role of organizational modernity and the moderator role of market dynamics on the relationship between market sensibility and firm performance [Volume 17, Issue 16, 2020, Pages 14-1]
-
Marketing Capabilities
The effect of marketing capabilities on firm performance with mediating role of competitive advantage and moderating role of market orientation [Volume 17, Issue 16, 2020, Pages 78-65]
-
Marketing strategy implementation
Analyzing the Effect of Export Experience, Export Commitment and Export Marketing Capability on Export Performance with the Moderating Effect of Marketing Strategy Implementation Effectiveness in SMEs. [Volume 17, Issue 15, 2020, Pages 115-136]
-
Market orientation
The Impact of Business Intelligence Characteristics on Competitiveness of Companies with the Mediating Role of Entrepreneurship, Market Orientation and Business Innovation [Volume 17, Issue 15, 2020, Pages 159-178]
-
Market orientation
The effect of marketing capabilities on firm performance with mediating role of competitive advantage and moderating role of market orientation [Volume 17, Issue 16, 2020, Pages 78-65]
-
Market-Sensing Capability
The mediating role of organizational modernity and the moderator role of market dynamics on the relationship between market sensibility and firm performance [Volume 17, Issue 16, 2020, Pages 14-1]
-
Mazandaran
Identifying and determining the effective risks in the sustainable supply chain in selected dairy companies using CRITIC theory [Volume 17, Issue 16, 2020, Pages 184-165]
-
Meta-synthesis
The Factors of affecting on Value Co-Creation Motivations in Business to Business Relations [Volume 17, Issue 15, 2020, Pages 19-41]
-
Multi-criteria decision making methods
Provide a pattern for choosing a discount-based pricing strategy in marketing (Case Study in a Chain Store) [Volume 17, Issue 16, 2020, Pages 198-185]
-
Multi grounded theory
Conceptualizing and explaining the pattern of business model adaptation in the ICT industry [Volume 17, Issue 15, 2020, Pages 77-99]
-
Multilevel Fuzzy Inference System
Design of Multilevel Fuzzy Inference System to Measure Strategic Capability, Case Study: Municipal Organization [Volume 17, Issue 15, 2020, Pages 137-157]
-
Municipality
Design of Multilevel Fuzzy Inference System to Measure Strategic Capability, Case Study: Municipal Organization [Volume 17, Issue 15, 2020, Pages 137-157]
N
-
New Product Dvelopment
Agility Process Model Design in New Product Development based on Iranian Car Platform Design [Volume 17, Issue 15, 2020, Pages 43-62]
O
-
Organizational Innovativeness
The mediating role of organizational modernity and the moderator role of market dynamics on the relationship between market sensibility and firm performance [Volume 17, Issue 16, 2020, Pages 14-1]
-
Organizational Strategic Capability
Design of Multilevel Fuzzy Inference System to Measure Strategic Capability, Case Study: Municipal Organization [Volume 17, Issue 15, 2020, Pages 137-157]
P
-
Pricing and discount strategies
Provide a pattern for choosing a discount-based pricing strategy in marketing (Case Study in a Chain Store) [Volume 17, Issue 16, 2020, Pages 198-185]
-
Process Strategy
Providing appropriate strategies for active industrial companies In the field of children's market [Volume 17, Issue 15, 2020, Pages 179-204]
R
-
Resource- Advantage Theory
The effect of marketing capabilities on firm performance with mediating role of competitive advantage and moderating role of market orientation [Volume 17, Issue 16, 2020, Pages 78-65]
S
-
Small Enterprises
Identification the Service Capabilities Criteria in Iran's Small Enterprises Using Fuzzy Delphi method: Mapping and analysis of Criteria Using Fuzzy MICMAC and Fuzzy DEMATEL [Volume 17, Issue 16, 2020, Pages 230-199]
-
Stakeholders Perceived value
Provide a pattern for choosing a discount-based pricing strategy in marketing (Case Study in a Chain Store) [Volume 17, Issue 16, 2020, Pages 198-185]
-
Strategy
Identify strategies and rank lean manufacturing tools to achieve world-class production
With the fuzzy gray theoretic approach [Volume 17, Issue 16, 2020, Pages 98-79]
-
Structural Strategy
Providing appropriate strategies for active industrial companies In the field of children's market [Volume 17, Issue 15, 2020, Pages 179-204]
-
Systematic review
Systematic and Strategic Review of the Effectiveness of Brand DNA on Brand Authenticity Using Meta-Analysis Approach [Volume 17, Issue 16, 2020, Pages 28-15]
T
-
Technology Development
Providing appropriate strategies for active industrial companies In the field of children's market [Volume 17, Issue 15, 2020, Pages 179-204]
-
The Service Capabilities
Identification the Service Capabilities Criteria in Iran's Small Enterprises Using Fuzzy Delphi method: Mapping and analysis of Criteria Using Fuzzy MICMAC and Fuzzy DEMATEL [Volume 17, Issue 16, 2020, Pages 230-199]
-
The Stage-Gate System
Agility Process Model Design in New Product Development based on Iranian Car Platform Design [Volume 17, Issue 15, 2020, Pages 43-62]
V
-
Value
The Factors of affecting on Value Co-Creation Motivations in Business to Business Relations [Volume 17, Issue 15, 2020, Pages 19-41]
W
-
World-class production
Identify strategies and rank lean manufacturing tools to achieve world-class production
With the fuzzy gray theoretic approach [Volume 17, Issue 16, 2020, Pages 98-79]
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